Utilising his extensive experience at Dealership level Geoff has been instrumental in the development and delivery of training programmes throughout Australia, Asia Pacific and China. He has a proven track record in managing effective sales teams in both mainstream and prestige Dealerships. Geoff has designed and developed a proven process for the effective management of sales activities in automotive Dealerships.

Geoff developed a broad knowledge and understanding of Automotive Dealership operations by working through Sales and After sales departments at Dealership level. Developing through the Sales and After sales departments at a Nissan Dealership in Melbourne to New Car Management Geoff sought a further challenge and found it in the establishment of the Audi retail franchise within an existing Prestige retail Dealership.

Having achieved a proven Sales and Sales Management record with Audi, Geoff sought accreditation as an International Training Consultant through attending an Assessment Centre in Germany. Following his accreditation Geoff has worked with the Audi training department in Train the Trainer programs and program development workshops in Germany, Portugal, England, Thailand and Singapore. Through the Audi Regional Office in Singapore Geoff focussed on the development and delivery of training initiatives throughout Australia and Asia Pacific.

Together with the role of developing and delivering sales process and product knowledge trainings relevant to specific Asian markets and cultures was the implementation of Customer Relationship Management processes and supporting software. Whilst coaching individual Sales People and Sales Managers Geoff recognised the requirement for Sales Management support in the management of Sales Activities and developed a process that has proven effective in the targeting and measurement of individual sales activities.

Most recently Geoff has been working as an Associate with The Learning Difference delivering Customer focussed training initiatives across Australia and New Zealand. Geoff has travelled extensively throughout China delivering in-Dealer coaching to more than 60 Audi Dealer sites successfully influencing Sales outcomes at all levels from National Sales Management to new Sales Cadets. Geoff’s work in China was successful in making change through working directly with Manufacturer and Dealership Management & Staff and implementing strategic Business Development Plans; both Overview and individually-specific. Many of the initiatives Geoff Implemented in China will have a lasting effect for many years to come.

Geoff sees his training and coaching activities as opportunities to develop individuals towards achieving their potential in the motor industry. This focus is aimed at making a tangible difference to both people’s lives and the motor industry as a whole.